{"id":11,"date":"2015-09-08T16:45:07","date_gmt":"2015-09-08T16:45:07","guid":{"rendered":"http:\/\/localhost:8888\/construction\/?page_id=11"},"modified":"2023-06-09T11:52:40","modified_gmt":"2023-06-09T11:52:40","slug":"home","status":"publish","type":"page","link":"https:\/\/www.1stfruits.co.za\/wp\/","title":{"rendered":"Home"},"content":{"rendered":"<div id=\"pl-11\"  class=\"panel-layout\" ><div id=\"pg-11-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-11-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-11-0-0-0\" class=\"so-panel widget widget_black-studio-tinymce widget_black_studio_tinymce panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"textwidget\"><h3 style=\"text-align: left;\"><span style=\"font-size: 22pt;\">Firstfruits is a specialised service provider to the citrus industry, delivering independent advice on production practices and crop protection to optimise yield and quality.<\/span><\/h3>\n<\/div><\/div><\/div><\/div><div id=\"pg-11-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-11-1-0\"  class=\"panel-grid-cell\" ><div id=\"panel-11-1-0-0\" class=\"so-panel widget widget_black-studio-tinymce widget_black_studio_tinymce panel-first-child panel-last-child\" data-index=\"1\" ><div class=\"textwidget\"><p class=\"custom-title\"><span style=\"font-size: 26pt;\"><span style=\"color: #70ad00;\">Who are we<span style=\"color: #808080;\"> \/ <\/span><\/span><strong><span style=\"color: #ef5123;\">What we value\u00a0<\/span><\/strong><\/span><\/p>\n<ul>\n<li>At Firstfruits, we believe in <strong>data-driven expertise<\/strong> - our goal is to bring you the best information and build the tools that help you make the best decisions for your farm.<\/li>\n<li>We offer services and software <strong>backed by science<\/strong>. These solutions are used to help our clients make better decisions, faster.<\/li>\n<li>We <strong>partner with the client<\/strong> to understand their operations and challenges, then design a data-driven solution that meets them where they are today and enables them to get to where they need to be tomorrow.<\/li>\n<li>In the work we do, and, the products, we build and offer, we <strong>prioritize people<\/strong> and their development. People are at the heart of everything we do.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div id=\"pgc-11-1-1\"  class=\"panel-grid-cell\" ><div id=\"panel-11-1-1-0\" class=\"so-panel widget widget_black-studio-tinymce widget_black_studio_tinymce panel-first-child panel-last-child\" data-index=\"2\" ><div class=\"textwidget\"><p class=\"custom-title\"><span style=\"font-size: 26pt;\"><span style=\"color: #70ad00;\">What <\/span><strong><span style=\"color: #ef5123;\">We Do\u00a0<\/span><\/strong><\/span><\/p>\n<ul>\n<li><strong>Recommendations tailor-made to your crop\u2019s needs:<\/strong> Our sound scientific recommendations are based on individual farm data, to ensure that production practices and chemical programmes are adjusted to the specific changing needs of the crop ahead of critical crop stages.<\/li>\n<li><strong>A wealth of expertise at your service:<\/strong> Our team is backed by industry experts with years of experience.<\/li>\n<li><strong>Powered by Industry Best Practices for agri-tech software:<\/strong> By partnering with agri-tech software company Citrii, we use FarmNode to monitor irrigation and scouting data to provide data-driven recommendations and adjust according to the challenges that each season brings. The software can also be utilised to capture the technical practices of your farm like spraying, pruning, manipulation, etc.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div id=\"pg-11-2\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-11-2-0\"  class=\"panel-grid-cell\" ><div id=\"panel-11-2-0-0\" class=\"so-panel widget widget_black-studio-tinymce widget_black_studio_tinymce panel-first-child panel-last-child\" data-index=\"3\" ><div class=\"textwidget\"><p>We value our clients and build long-term relationships with like-minded businesses, creating lasting partnerships on the precision farming journey.<\/p>\n<\/div><\/div><\/div><\/div><div id=\"pg-11-3\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-11-3\" data-stretch-type=\"full\" ><div id=\"pgc-11-3-0\"  class=\"panel-grid-cell\" ><div id=\"panel-11-3-0-0\" class=\"so-panel widget widget_black-studio-tinymce widget_black_studio_tinymce panel-first-child panel-last-child\" data-index=\"4\" ><div class=\"textwidget\"><p style=\"text-align: center;\">\u00a0<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24pt;\"><strong><span style=\"color: #ffffff;\">Aiming to be at the forefront of new developments in <\/span><\/strong><\/span><br \/><span style=\"font-size: 24pt;\"><strong><span style=\"color: #ffffff;\"> citrus production related science and technology.<\/span><\/strong><\/span><\/p>\n<p style=\"text-align: center;\">\u00a0<\/p>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pg-11-4\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-11-4\" data-stretch-type=\"full\" ><div id=\"pgc-11-4-0\"  class=\"panel-grid-cell\" ><div id=\"panel-11-4-0-0\" class=\"so-panel widget widget_qt_recent_posts_block widget_post_block panel-first-child panel-last-child\" data-index=\"5\" >\n\t\t\t<div class=\"block-posts\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"widget-title\">\n\t\t\t\t\t\t<span class=\"light\">Latest<\/span> News\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.1stfruits.co.za\/wp\/blog\/\" class=\"more\">More News<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"col-xs-12 col-sm-4 col-md-3\">\n\t\t\t\t\t\t\t<article class=\"post-item news\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.1stfruits.co.za\/wp\/soil-water-management-through-subsurface-drainage-and-ground-cover\/\" class=\"post-item-image\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"203\" src=\"https:\/\/www.1stfruits.co.za\/wp\/wp-content\/uploads\/2026\/08\/Soil-water-management-through-subsurface-drainag-360x203.jpg\" class=\"attachment-thelandscaper-news-small size-thelandscaper-news-small\" alt=\"Soil water management through subsurface drainage\" srcset=\"https:\/\/www.1stfruits.co.za\/wp\/wp-content\/uploads\/2026\/08\/Soil-water-management-through-subsurface-drainag-360x203.jpg 360w, https:\/\/www.1stfruits.co.za\/wp\/wp-content\/uploads\/2026\/08\/Soil-water-management-through-subsurface-drainag-300x170.jpg 300w, https:\/\/www.1stfruits.co.za\/wp\/wp-content\/uploads\/2026\/08\/Soil-water-management-through-subsurface-drainag-768x435.jpg 768w, https:\/\/www.1stfruits.co.za\/wp\/wp-content\/uploads\/2026\/08\/Soil-water-management-through-subsurface-drainag-600x340.jpg 600w, https:\/\/www.1stfruits.co.za\/wp\/wp-content\/uploads\/2026\/08\/Soil-water-management-through-subsurface-drainag.jpg 848w\" sizes=\"auto, (min-width: 781px) 360px, calc(100vw - 30px)\" \/> \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"label-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"label date\">2026-08-21<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-item-content\">\n\t\t\t\t\t\t\t\t\t<h5 class=\"title\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.1stfruits.co.za\/wp\/soil-water-management-through-subsurface-drainage-and-ground-cover\/\">Soil water management through subsurface drainage and ground cover influences yield and fruit quality of \u2018Navelina\u2019 sweet orange under semi-arid conditions<\/a>\n\t\t\t\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t                        Sweet orange (Citrus sinensis L. Osbeck) production in Mediterranean semi-arid regions is increasingly constrained by&hellip;\t\t\t\t                    <\/p>\n\t\t\t\t                    <a href=\"https:\/\/www.1stfruits.co.za\/wp\/soil-water-management-through-subsurface-drainage-and-ground-cover\/\" class=\"more\">Read More<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"col-xs-12 col-sm-4 col-md-3\">\n\t\t\t\t\t\t\t<article class=\"post-item news\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.1stfruits.co.za\/wp\/excessive-nitrogen-application-deteriorates-integrated-citrus-fruit-quality\/\" class=\"post-item-image\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"203\" src=\"https:\/\/www.1stfruits.co.za\/wp\/wp-content\/uploads\/2026\/08\/Excessive-nitrogen-application-360x203.jpg\" class=\"attachment-thelandscaper-news-small size-thelandscaper-news-small\" alt=\"Excessive nitrogen application\" srcset=\"https:\/\/www.1stfruits.co.za\/wp\/wp-content\/uploads\/2026\/08\/Excessive-nitrogen-application-360x203.jpg 360w, https:\/\/www.1stfruits.co.za\/wp\/wp-content\/uploads\/2026\/08\/Excessive-nitrogen-application-300x170.jpg 300w, https:\/\/www.1stfruits.co.za\/wp\/wp-content\/uploads\/2026\/08\/Excessive-nitrogen-application-768x435.jpg 768w, https:\/\/www.1stfruits.co.za\/wp\/wp-content\/uploads\/2026\/08\/Excessive-nitrogen-application-600x340.jpg 600w, https:\/\/www.1stfruits.co.za\/wp\/wp-content\/uploads\/2026\/08\/Excessive-nitrogen-application.jpg 848w\" sizes=\"auto, (min-width: 781px) 360px, calc(100vw - 30px)\" \/> \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"label-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"label date\">2026-08-21<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-item-content\">\n\t\t\t\t\t\t\t\t\t<h5 class=\"title\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.1stfruits.co.za\/wp\/excessive-nitrogen-application-deteriorates-integrated-citrus-fruit-quality\/\">Excessive nitrogen application deteriorates integrated citrus fruit quality: A multi-dimensional field study.<\/a>\n\t\t\t\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t                        Consumer evaluation of citrus fruit quality is moving beyond the traditional sugar\u2013acid ratio toward a broader set&hellip;\t\t\t\t                    <\/p>\n\t\t\t\t                    <a href=\"https:\/\/www.1stfruits.co.za\/wp\/excessive-nitrogen-application-deteriorates-integrated-citrus-fruit-quality\/\" class=\"more\">Read More<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"col-xs-12 col-sm-4 col-md-3\">\n\t\t\t\t\t\t\t<article class=\"post-item news\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.1stfruits.co.za\/wp\/effects-of-foliar-applications-of-urea-or-nutriphite-on-flowering-and-yields-of-valencia-orange-trees\/\" class=\"post-item-image\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"203\" src=\"https:\/\/www.1stfruits.co.za\/wp\/wp-content\/uploads\/2026\/07\/Valencia-Orange-Trees-360x203.jpg\" class=\"attachment-thelandscaper-news-small size-thelandscaper-news-small\" alt=\"Valencia Orange Trees\" srcset=\"https:\/\/www.1stfruits.co.za\/wp\/wp-content\/uploads\/2026\/07\/Valencia-Orange-Trees-360x203.jpg 360w, https:\/\/www.1stfruits.co.za\/wp\/wp-content\/uploads\/2026\/07\/Valencia-Orange-Trees-300x170.jpg 300w, https:\/\/www.1stfruits.co.za\/wp\/wp-content\/uploads\/2026\/07\/Valencia-Orange-Trees-768x435.jpg 768w, https:\/\/www.1stfruits.co.za\/wp\/wp-content\/uploads\/2026\/07\/Valencia-Orange-Trees-600x340.jpg 600w, https:\/\/www.1stfruits.co.za\/wp\/wp-content\/uploads\/2026\/07\/Valencia-Orange-Trees.jpg 848w\" sizes=\"auto, (min-width: 781px) 360px, calc(100vw - 30px)\" \/> \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"label-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"label date\">2026-07-27<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-item-content\">\n\t\t\t\t\t\t\t\t\t<h5 class=\"title\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.1stfruits.co.za\/wp\/effects-of-foliar-applications-of-urea-or-nutriphite-on-flowering-and-yields-of-valencia-orange-trees\/\">Effects of Foliar Applications of Urea or Nutriphite on Flowering and Yields of Valencia Orange Trees<\/a>\n\t\t\t\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t                        Valencia orange yields have been related to the number of flowers in the spring bloom, and the number of induced flower&hellip;\t\t\t\t                    <\/p>\n\t\t\t\t                    <a href=\"https:\/\/www.1stfruits.co.za\/wp\/effects-of-foliar-applications-of-urea-or-nutriphite-on-flowering-and-yields-of-valencia-orange-trees\/\" class=\"more\">Read More<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"col-xs-12 col-sm-4 col-md-3\">\n\t\t\t\t\t\t\t<article class=\"post-item news\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.1stfruits.co.za\/wp\/screening-citrus-cultivars-for-freezing-tolerance-by-reliable-methods\/\" class=\"post-item-image\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"203\" src=\"https:\/\/www.1stfruits.co.za\/wp\/wp-content\/uploads\/2026\/07\/Citrus-with-Ice-360x203.jpg\" class=\"attachment-thelandscaper-news-small size-thelandscaper-news-small\" alt=\"Citrus with Ice\" srcset=\"https:\/\/www.1stfruits.co.za\/wp\/wp-content\/uploads\/2026\/07\/Citrus-with-Ice-360x203.jpg 360w, https:\/\/www.1stfruits.co.za\/wp\/wp-content\/uploads\/2026\/07\/Citrus-with-Ice-300x170.jpg 300w, https:\/\/www.1stfruits.co.za\/wp\/wp-content\/uploads\/2026\/07\/Citrus-with-Ice-768x435.jpg 768w, https:\/\/www.1stfruits.co.za\/wp\/wp-content\/uploads\/2026\/07\/Citrus-with-Ice-600x340.jpg 600w, https:\/\/www.1stfruits.co.za\/wp\/wp-content\/uploads\/2026\/07\/Citrus-with-Ice.jpg 848w\" sizes=\"auto, (min-width: 781px) 360px, calc(100vw - 30px)\" \/> \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"label-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"label date\">2026-07-27<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-item-content\">\n\t\t\t\t\t\t\t\t\t<h5 class=\"title\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.1stfruits.co.za\/wp\/screening-citrus-cultivars-for-freezing-tolerance-by-reliable-methods\/\">Screening Citrus Cultivars for Freezing Tolerance by Reliable Methods<\/a>\n\t\t\t\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t                        Citrus species are comprised of susceptible plants that can barely tolerate freezing temperatures. To determine the&hellip;\t\t\t\t                    <\/p>\n\t\t\t\t                    <a href=\"https:\/\/www.1stfruits.co.za\/wp\/screening-citrus-cultivars-for-freezing-tolerance-by-reliable-methods\/\" class=\"more\">Read More<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Firstfruits is a specialised service provider to the citrus industry, delivering independent advice on production practices and crop protection to optimise yield and quality. Who are we \/ What we value\u00a0 At Firstfruits, we believe in data-driven expertise &#8211; our goal is to bring you the best information and build the tools that help you [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"template-front-fullslider.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-11","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Home - Firstfruits<\/title>\n<meta name=\"description\" content=\"Firstfruits is a specialised service provider to the citrus industry, delivering independent advice on production practices and crop protection to optimise yield and quality\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.1stfruits.co.za\/wp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Home - 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