Carolize Jansen
www.freshplaza.com

A recent visit to Japan for the annual Tokyo International Conference on African Development (TICAD), which was joined by the Citrus Growers’ Association at the behest of President Cyril Ramaphosa, provided the association with a salient opportunity to address some nagging aspects of fruit trade with that country, as well as to press the fruit industry’s interests.

Currently between eighty and ninety percent of South African citrus going to Japan is grapefruit, but the country’s appetite for grapefruit is ageing along with its population, with little demand among younger consumers (a phenomenon neither limited to Japan nor to grapefruit; marmalade consumption in the UK being a case in point).

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